BTLPR’s Support for Triple in the Hemp-Beverage Market:
National Expansion Support:
Assisting Triple as it grows across the U.S. in response to increasing consumer demand for low-dose THC beverage options.
Earned Media Focus:
Driving brand and product awareness for flagship Triple High Seltzer and new offerings like The Triple Drop.
Digital & Social Support:
Ensuring content creators who resonate with the target audience know and love the brand.
Creative Production:
Leveraging a deep marketing communications network to produce 15- and 30-second spots for social, digital, and other media.
Government Relations & Messaging:
Providing regulatory support at both State and Federal levels to navigate the evolving legal landscape of THC-infused products.
Integrated Marketing Approach:
Utilizing the full suite of communications tools – earned, paid, owned, and partner media – to accelerate brand growth.
BTLPR’s Support for Volpi Foods and Its NASCAR Partnership:
Renewed & Expanded Partnership:
In early 2025, following a successful 2024 NASCAR debut, Volpi Foods – with full support from BTLPR – renewed and expanded its partnership with Jordan Anderson Racing Bommarito Autosport (JARBA) for the 2025 Xfinity Racing Series season.
Increased Race Presence:
Volpi’s primary sponsorship grew from two to five races, reinforcing its commitment to the team and the sport.
Social Content & Media Relations:
BTLPR provided strategic social content counsel while leading public and media relations to elevate awareness of the extended partnership.
Targeted Media Outreach:
Conducted 1:1 outreach with top-tier motorsports, sports business, and trade journalists at the local, regional, and national levels.
Custom Creative Assets:
Developed key assets including:
A press release
On-track imagery of the No. 32 Volpi Foods Chevy
Social content featuring Jordan Anderson and the team
Executive Visibility:
Facilitated interviews with Jordan Anderson and provided executive commentary from Volpi Foods leadership.
BTLPR’s Support for the National Corvette Museum:
Showcasing Heritage:
Highlighting the legacy, history, and heritage of America’s Sports Car through curated collections, immersive experiences, and limited engagement exhibits.
Strategic Storytelling for Admissions:
Aligning with the Museum to identify the most newsworthy elements that can drive visitor admissions.
National Media Outreach:
Complementing local and regional efforts by maintaining ongoing, one-on-one communication with key journalists at top-tier national automotive and lifestyle outlets.
Content Development & Editorial Support:
Providing writing support for the Museum’s magazine, including long-form features.
Creating a comprehensive Brand Book to ensure consistency across design, copy, email, web, and social channels.
Paid Media & Partnerships:
Executing targeted partner relationships and direct paid campaigns to drive sign-ups and engagement with the Museum’s broader offerings.
