Beyond The Logo - Integrated Public Relations Consulting
Better leverage your sponsorship asset, going beyond the logo.
Beyond The Logo - Integrated Public Relations Consulting
Better leverage your sponsorship asset, going beyond the logo.
In sponsorship, companies pay a hefty premium for a visible brand logo. Sometimes, millions for a small icon on a race car; for a sports celebrity to be in an online video; for lower-third graphic during a Twitch stream; for a tiny logo on a golf bag.
For a fraction of that core partnership cost, BTLPR tells stories with sponsorship assets, ensuring brands resonate deeply with the consumer set. Companies understand their customers are fans of a league/player, but companies do too little to ensure that a customer knows more than the shape and color of a brand logo -- that a brand, its story and its comparative advantage is resonating in culture, demanding attention.
Using sponsorship as a creative device, I thread the earned/paid/owned/partner needle. My experience includes always-on public relations work for sports leagues; 360-degree brand campaigns with athletes, drivers and gamers at their core; official partnerships with sports leagues; branded Twitch streams and partnerships with prominent athlete influencers; branded IRL-yet-omnichannel activations with drivers and athletes; digital campaigns that pairs traditional sports celebrities with gaming streamers.
As an established marketing communications storyteller, I have more than 20 years of deep expertise with global, national, and regional brands, focusing on sponsorship in sports and gaming.
Double clicking on my wider PR chops, I’ve excelled in media relations, influencer relations, social content, crisis comms, corp comms, speech writing and white papers. Within the general consumer lifestyle, automotive, beverage and tech industries, I steadily rose through leadership at a global PR agency for more than 15 years. I have extensive proficiency in leading senior and junior staff, building large multi-disciplined teams, managing small-to-big budgets and partnering with other agencies.
As an established marketing communications storyteller, I have more than 20 years of deep expertise with global, national, and regional brands, focusing on sponsorship in sports and gaming.
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