Through cost-effective, round storytelling BTLPR designs campaigns to reach those exact consumers, ensuring a higher ROI on a marketing spend.
At the same time, in sponsorship, companies pay a hefty premium for a visible brand logo. For a fraction of that core partnership cost, BTLPR tells stories with sponsorship assets, ensuring brands resonate deeply with the consumer set, going “beyond the logo” (BTL).
Ultimately, BTLPR tells the story of a brand and its comparative advantage, ensuring the brand is resonating in culture, demanding attention.
As an established marketing communications storyteller, I have more than 20 years of deep expertise with global, national, and regional brands.
Within beverage, automotive, sponsorship, gaming, general consumer lifestyle and tech, I have extensive proficiency leading senior and junior staff, building teams, developing earned/paid/owned/partner/internal synergies, managing budgets and partnering with other agencies.
Double clicking on my wider PR chops, I’ve excelled in media relations, influencer relations, social content, crisis comms, corp comms, speech writing and white papers.
Holding a deep pedigree in successful work at a global PR agency for more than 17 years, I have extensive proficiency building 360-degree “below the line” campaigns with large multi-disciplined teams.
Using sponsorship as a creative device, I thread the earned/paid/owned/partner needle.
I stop scrolls through traditional media relations that gets headlines, earning attention for new brands and new products.
At a campaign level, I execute wide strategies and tactics that are foundational to the marketing comms toolbox. I create content, generate earned from that content and take it further with paid.
On both an organic and paid level, I identify creators that resonate with your brand, create relationships and leverage their established trust with consumers to tell a brand story.
Internally and externally, I tout the good from your company or brand and, if needed, work through the challenging.
In a new beverage category, growing a flagship product while supporting extensions
Telling your company and brand story through America’s premier motorsport
Traditional earned, writing,
design, partner & paid
