Using sponsorship as a creative device, I thread the earned/paid/owned/partner needle. My experience includes always-on public relations work for sports leagues; 360-degree brand campaigns with athletes, drivers and gamers at their core; official partnerships with sports leagues; branded Twitch streams and partnerships with prominent athlete influencers; branded IRL-yet-omnichannel activations with drivers and athletes; digital campaigns that pairs traditional sports celebrities with gaming streamers.
in the NBA, campaigns with Anthony Davis, Dikembe Mutombo and more
through deep storytelling that taps earned/ paid/ owned/ partner channels, helping brands connect to culture and their customers
I stop scrolls through traditional media relations that gets headlines, earning attention for *new* brands and *new* products.
Absent paid media, I gain a brand or company publicity.
Importantly, earned media is often seen as more credible than paid media, because it’s not directly controlled by the brand. Earned boosts brand awareness, trust, and reputation, ultimately driving sales
At a campaign level, I execute wide strategies and tactics that are foundational to the marketing comms toolbox. I create content, generate earned from that content and take it further with paid.
With a 360-degree marketing communications approach, I design a comprehensive, integrated marketing strategy that uses all available communication channels to deliver a consistent brand message to the target audience—wherever they are.
On both an organic and paid level, I identify creators that resonate with your brand, create relationships and leverage their established trust with consumers to tell a brand story.
Influencers build relationships with their audiences and breakthrough in a way that make followers feel like the influencer is their friend or family member.
I also ensure that the same content is *appropriately* used on social while maintaining that third-party endorsement credibility. Influencers build relationships with their
Internally and externally, I tout the good from your company or brand and, if needed, work through the challenging.
